Saturday, September 21, 2013

Five ways to build trust quickly for effective managers:

  1. Build rapport: Effective managers are good at listening, note taking and following up. Effective managers are also good at engaging with difficult personalities and situations.
  2. Take a diplomatic approach: Learning how to be politically correct is a requirement.  This means a manager must always be mindful of doing the right thing – and at times making trade-offs in order to be given new opportunities and have greater influence down the road. An effective manager exercises good judgment and knows how to pick and choose his battles.  He is all about supporting the team and believes in consensus-building methods to create harmony (especially when there are many egos involved).  Strong managers recognize that perception is reality and thus will play the political game accordingly to protect his team and mobilize their agenda.
  3. Establish credibility: High-performing managers are best at getting things done. They are consistent in their approach and style, and they don't have hidden agendas.
  4. Master at conflict management: Effective managers view conflict as an opportunity to build new relationships.
  5.  Be a strong communicator: Effective managers take time to communicate across all levels of the organization; to get to know everyone, especially those who could potentially influence outcomes and decisions. 

Wednesday, September 11, 2013

WHAT IS SELLING?

WHAT IS SELLING?

Many people consider selling and marketing synonymous terms. However, selling is actually only one of many marketing components. In business, a traditional definition of personal selling refers to the personal communication of information to persuade a prospective customer to buy something can be a good, service, idea or something else that satisfies that individual's needs. 

The definition of selling involves a person helping another person. The salesperson often works with prospects or customers to examine their needs, provide information, suggest a product to meet their needs, and to provide after-sale service to ensure long-term satisfaction.

The definition of selling also involves communications between seller and buyer. The salesperson and the customer discuss needs and talk about the product relative to how it will satisfy that person's needs.

Unfortunately, this explanation of personal selling does not explain the best selling philosophy for the 21st century. Why?

In the early 2000s the worst side of business became obvious. Corporate corruption, misstated financials, and the personal profit of chief executives as their companies went out of business all contributed to the public's negative attitude toward most business professions.Unethical business practices resulted in bankruptcies, which in turn led to massive layoffs in some countries. 

The new definition of personal selling inserts the unselfish into the traditional definition. Personal selling refers to the personal communication of information to unselfishly persuade a prospective customer to buy something can be a good, service, idea or something else that satisfies that individual's needs. "Would you mistreat your grandmother in a sales transaction?"